Welcome to the House of Transformation.
GUFR is a space for those
ready to change themselves
and the world around
Who are we?
Hi I’m Nata Guseva
I see your business from a bird’s-eye view. I chart the route, cut the noise, and show you how to get through the maze — the shortest way possible.
15 years in operational leadership
within the creative industry.
Certified facilitator. BBA.
I’m Ana Friedrikhson
I ask the kind of questions you pretend not to hear. Then I dig up the good stuff you buried — and show you how to turn it into gold.
Co-founder of a creative agency. 17 years in marketing.Certified coach, trainer, psychologist.
Together, we are GUFR.
We don’t fix symptoms —
we rewire the architecture.
TRUSTED BY
TRUSTED BY
TRUSTED BY
TRUSTED BY
TRUSTED BY
Our Concept
Your ideas are just the beginning.
We help you shift perspective, aim higher, and find space where most people just see walls.
Vision
We expand your field of view. Not with more — with clarity. You start seeing what was always there, but just outside your attention.
Play
We reintroduce play. The kind that breaks patterns, shifts perspective, and makes the hard things move.
Transformation
You rewire. Whether you’re a system or a person — less friction, more flow, and outcomes that actually align.
Vision
We expand your field of view. Not with more — with clarity. You start seeing what was always there, but just outside your attention.
Play
We reintroduce play. The kind that breaks patterns, shifts perspective, and makes the hard things move.
Transformation
You rewire. Whether you’re a system or a person — less friction, more flow, and outcomes that actually align.
Vision
We expand your field of view. Not with more — with clarity. You start seeing what was always there, but just outside your attention.
Play
We reintroduce play. The kind that breaks patterns, shifts perspective, and makes the hard things move.
Transformation
You rewire. Whether you’re a system or a person — less friction, more flow, and outcomes that actually align.
Products
Emerging Leaders
Strategic Sessions
We help businesses find focus, build real strategy, and turn it into a plan that actually moves.
Strategic Sessions
Emerging Leaders
Personal Coaching
A space for honest dialogue — where you meet yourself without the masks. We untangle the knots, see what’s next, and take the step you’ve been circling around.
Personal Coaching
Emerging Leaders
Emerging Leaders
We support the shift from doer to leader. Seeing strength in others. Unifying instead of controlling. Building live systems, not pyramids.
Emerging Leaders
Emerging Leaders
Meta-Trainings
We don’t work on behavior — we work on the structure of self. We help you spot old patterns and rewire what no longer serves. Immersive
Meta-Trainings
Emerging Leaders
Retreats
For those who are done postponing themselves. A space for initiation, clarity, and truth — with yourself, with others, with what’s real.
Retreats
Products
Emerging Leaders
Strategic Sessions
We help businesses find focus, build real strategy, and turn it into a plan that actually moves.
Strategic Sessions
Emerging Leaders
Personal Coaching
A space for honest dialogue — where you meet yourself without the masks. We untangle the knots, see what’s next, and take the step you’ve been circling around.
Personal Coaching
Emerging Leaders
Emerging Leaders
We support the shift from doer to leader. Seeing strength in others. Unifying instead of controlling. Building live systems, not pyramids.
Emerging Leaders
Emerging Leaders
Meta-Trainings
We don’t work on behavior — we work on the structure of self. We help you spot old patterns and rewire what no longer serves. Immersive
Meta-Trainings
Emerging Leaders
Retreats
For those who are done postponing themselves. A space for initiation, clarity, and truth — with yourself, with others, with what’s real.
Retreats
Products
Emerging Leaders
Strategic Sessions
We help businesses find focus, build real strategy, and turn it into a plan that actually moves.
Strategic Sessions
Emerging Leaders
Personal Coaching
A space for honest dialogue — where you meet yourself without the masks. We untangle the knots, see what’s next, and take the step you’ve been circling around.
Personal Coaching
Emerging Leaders
Emerging Leaders
We support the shift from doer to leader. Seeing strength in others. Unifying instead of controlling. Building live systems, not pyramids.
Emerging Leaders
Emerging Leaders
Meta-Trainings
We don’t work on behavior — we work on the structure of self. We help you spot old patterns and rewire what no longer serves. Immersive
Meta-Trainings
Emerging Leaders
Retreats
For those who are done postponing themselves. A space for initiation, clarity, and truth — with yourself, with others, with what’s real.
Retreats
How it works
00
01
02
03
04
05
Ваші ідеї — лише початок.
U are HERE
Big dream
Barriers
Road map
Next level
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
First — inventory. What do you already have? What’s flowing, what’s jamming?
So — where is it you really want to go? We clarify the goal. Personal or collective. Real.
What’s standing in the way? We surface what’s holding you back — inside and out.
We map the route. Clear steps, real deadlines, and outcomes that make sense.
You’re no longer a piece on the board. You’re the player. Aware. In the game — and above it.
How it works
00
01
02
03
04
05
Ваші ідеї — лише початок.
U are HERE
Big dream
Barriers
Road map
Next level
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
First — inventory. What do you already have? What’s flowing, what’s jamming?
So — where is it you really want to go? We clarify the goal. Personal or collective. Real.
What’s standing in the way? We surface what’s holding you back — inside and out.
We map the route. Clear steps, real deadlines, and outcomes that make sense.
You’re no longer a piece on the board. You’re the player. Aware. In the game — and above it.
How it works
00
01
02
03
04
05
Ваші ідеї — лише початок.
U are HERE
Big dream
Barriers
Road map
Next level
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
First — inventory. What do you already have? What’s flowing, what’s jamming?
So — where is it you really want to go? We clarify the goal. Personal or collective. Real.
What’s standing in the way? We surface what’s holding you back — inside and out.
We map the route. Clear steps, real deadlines, and outcomes that make sense.
You’re no longer a piece on the board. You’re the player. Aware. In the game — and above it.
"We cannot solve our problems with the same thinking we used when we created them."
"We cannot solve our problems with the same thinking we used when we created them."
"We cannot solve our problems with the same thinking we used when we created them."
Albert Einstein
You’re in the right place if:
Your business is growing — but without clear direction.
You’ve got ambition and resources, but your strategy feels like a series of lucky guesses, not a cohesive plan.
You want to scale, but don’t know where to start.
New markets, partnerships, automation — you’re investing effort, but what’s actually delivering results?
Your team is working — but not as one system.
Sabotage, silence, tangled communication? We help you build an environment where people want to grow the business with you.
You’ve got strong specialists — but not strong leaders.
Yesterday’s experts are now managing teams — but don’t know how. We teach them how to lead people and run systems.
Your business makes money — but not the kind you expected.
Revenue’s coming in, but where’s the profit? We’ll optimize the financial model and find the real points of growth.
You know your product or service isn’t standing out.
Competitors are growing — you’re stalling? We’ll help you shape a clear value proposition and build a marketing strategy that actually works.
You need honest feedback and fresh perspective.
Tired of hearing what you want instead of what you need? We become your strategic mirror — and partners in making the hard decisions.
You want to grow your stakeholders and top management.
As a founder or CEO, you need leaders at all levels to drive — not just execute. We’ll help them grow into that role.
Your team’s burning out. Motivation’s dropping. Tension’s rising.
Tired of checkbox team-buildings that don’t work? Our approach — through Spiral Dynamics, business games, and team diagnostics — creates lasting change in how people work together.
You want to be a leader who doesn’t just manage — but inspires.
Business isn’t just about systems — it’s about people. We’ll help you become the kind of person others want to follow. If even one of these hits home — let’s talk.
Your business is growing — but without clear direction.
You’ve got ambition and resources, but your strategy feels like a series of lucky guesses, not a cohesive plan.
You want to scale, but don’t know where to start.
New markets, partnerships, automation — you’re investing effort, but what’s actually delivering results?
Your team is working — but not as one system.
Sabotage, silence, tangled communication? We help you build an environment where people want to grow the business with you.
You’ve got strong specialists — but not strong leaders.
Yesterday’s experts are now managing teams — but don’t know how. We teach them how to lead people and run systems.
Your business makes money — but not the kind you expected.
Revenue’s coming in, but where’s the profit? We’ll optimize the financial model and find the real points of growth.
You know your product or service isn’t standing out.
Competitors are growing — you’re stalling? We’ll help you shape a clear value proposition and build a marketing strategy that actually works.
You need honest feedback and fresh perspective.
Tired of hearing what you want instead of what you need? We become your strategic mirror — and partners in making the hard decisions.
You want to grow your stakeholders and top management.
As a founder or CEO, you need leaders at all levels to drive — not just execute. We’ll help them grow into that role.
Your team’s burning out. Motivation’s dropping. Tension’s rising.
Tired of checkbox team-buildings that don’t work? Our approach — through Spiral Dynamics, business games, and team diagnostics — creates lasting change in how people work together.
You want to be a leader who doesn’t just manage — but inspires.
Business isn’t just about systems — it’s about people. We’ll help you become the kind of person others want to follow. If even one of these hits home — let’s talk.
Your business is growing — but without clear direction.
You’ve got ambition and resources, but your strategy feels like a series of lucky guesses, not a cohesive plan.
You want to scale, but don’t know where to start.
New markets, partnerships, automation — you’re investing effort, but what’s actually delivering results?
Your team is working — but not as one system.
Sabotage, silence, tangled communication? We help you build an environment where people want to grow the business with you.
You’ve got strong specialists — but not strong leaders.
Yesterday’s experts are now managing teams — but don’t know how. We teach them how to lead people and run systems.
Your business makes money — but not the kind you expected.
Revenue’s coming in, but where’s the profit? We’ll optimize the financial model and find the real points of growth.
You know your product or service isn’t standing out.
Competitors are growing — you’re stalling? We’ll help you shape a clear value proposition and build a marketing strategy that actually works.
You need honest feedback and fresh perspective.
Tired of hearing what you want instead of what you need? We become your strategic mirror — and partners in making the hard decisions.
You want to grow your stakeholders and top management.
As a founder or CEO, you need leaders at all levels to drive — not just execute. We’ll help them grow into that role.
Your team’s burning out. Motivation’s dropping. Tension’s rising.
Tired of checkbox team-buildings that don’t work? Our approach — through Spiral Dynamics, business games, and team diagnostics — creates lasting change in how people work together.
You want to be a leader who doesn’t just manage — but inspires.
Business isn’t just about systems — it’s about people. We’ll help you become the kind of person others want to follow. If even one of these hits home — let’s talk.
If even one of these hits home — let’s talk.
If even one of these hits home — let’s talk.
Why us:
Human to Human
Win Win Win
Growth
Depth
Play
Human to Human
Win Win Win
Growth
Depth
Play
Human to Human
Win Win Win
Growth
Depth
Play
What They Say
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!
I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
Working with GUFR was a powerful experience. Organizing a 3-day retreat for 40+ people is no small feat, but they brought structure, energy, and clarity.
The sessions were dynamic and tailored to our team — we aligned on priorities, strengthened trust, and set a solid strategic foundation. Everything we came for — we got. Huge thanks!I love working with Natasha for her results-focused mindset. She prepares deeply, considers the organization’s context, and leads the team toward a clear decision. We’ve already held two strategic sessions — both were effective, constructive, and held in an atmosphere of genuine respect for every voice in the room. Thank you for the collaboration!
Our session with GUFR shifted us from survival to growth. For the first time since the war began, we looked at ourselves from the outside. We found the real blockers — not resources, but perfectionism, structure, communication. We left with clear direction and renewed focus. Not a template. A real reset.
We met at the exact moment I was stuck. I needed a fresh lens — and in session, it came: a clear plan, renewed energy, full team alignment. Since then, things have shifted: better offers, new manager, rebuilding structure. Best start to the year. Thank you!
